- Begin with ideas.
- Embrace chance.
- Celebrate coincidence.
- Ad–lib and make things up.
- Eliminate superfluous elements.
- Subvert expectation.
- Make something difficult look easy.
- Be first or last.
- Believe complex ideas can produce simple things.
- Trust the process.
- Allow concepts to determine form.
- Reduce material and production to their essence.
- Sustain the integrity of an idea.
- Propose honesty as a solution.